Market Strategy/ Technology Insights
April 2012
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“Any sufficiently advanced technology is indistinguishable from magic” – Arthur C. Clarke
In This Issue:
- Strategic Resources/ News
- Game Changers
- Mapping Markets
- Disclaimer
Strategic Resources/ News

For up-to-date news on Market Insights, see my twitter postings:
- 1) Future of Mobile (50 page slideshow)
- 2) How to Spot the Future (Wired)
- 3) A Decentralized Internet? (ExtremeTech)
Game Changers

Think about this – it takes an ecosystem to create Game Changers, which are built on top of other systems or technologies. Consider all that went into the creation of Edison’s Light Bulb. The article Preconditions for Edison’s Lamp points out that “Pioneering work by Franklin, Faraday, Volta, Morse and many others laid a foundation upon which Edison built.”
Many, many variables went into creating Edison’s wonderful invention that literally changed the way we live and work. Just look at three inventions that helped pave the way for Edison:
- Batteries “produced a constant electric current, opening the way for many other discoveries and inventions”
- Generators “could produce much more electrical energy than the magneto”
- Arc Lamps “Edison’s goal lay in “subdividing the light” of an arc lamp”
“If I have seen further it is only by standing on the shoulders of giants” – Sir Isaac Newton
If you really want to understand something, then take a step back and look at what led up to the situation. And this goes double for technology! Technological advancement comes from standing on the shoulders of past technology innovation. Take the Integrated Circuit (which lies at the heart of our most advanced systems today) as an example of standing on the shoulders of giants.
As you gaze out into the vast unknown, think about extrapolating current trends (such as energy use) and then look at what things might spring forth.
Many traders, by their very nature, are short-term oriented with the long-term often being next quarter. Even most investors rarely think beyond the next year. So, to really stand out, you may want to think like Newton and look at the next 5, 10, or even 20 years. Just be careful not to end up predicting the future. Instead, build various scenarios and compare those scenarios to the market. Does the market agree with your assessment or not? What is the market really saying? Scenarios are living documents and need to be re-assessed from time-to-time so you don’t get too far off track.
And, don’t forget that arguing with the market is like being the captain of this ship.
Final Thoughts
Companies exist as part of a vast ecosystem and innovation leaps forward by standing on the shoulders of other technology pioneers. For a starting point, extrapolate current trends and then look more closely as to what change might occur.
Please feel free to contact me with your comments or feedback and be careful what you doubt, “Fooling around with alternating current is just a waste of time. Nobody will use it, ever.” – Thomas Edison, 1889
Mapping Markets

FlashBack/ FastForward
Here’s a brainstorming tool that may help that I call FlashBack/ FastForward that you might use to anticipate change. If we look back over the past, say 10 years, we can map out what change occurred and then use that to anticipate changes over the next 10 years. Just to be clear, prediction is not the goal – anticipation is the goal. In fact, you may want to anticipate several scenarios and then look for indicators to help you identify whether or not such scenarios are on track.
Let’s look at the Computer Sector from 2002 to 2012 as an example.
FlashBack to 2002:
In 2002, a typical computer was built with:
- Celeron or Pentium 4 processor
- 256 or 512 Megabytes of Memory
- 30 or 60 Gigabyte Hard Drive
- CD-RW/DVDROM Drive
- CRT’s being replaced by LCD Displays
- Wi-Fi emerging as Standard 802.11 b (11 mbps)
SuperComputers (2000)
- 10^13 Flops
- Cost per GigaFlop = $1,000
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Now look at the world today. In 2012, a typical computer might be built with:
- CeleronD, Atom, or i7 processor (@ least 20x faster)
- 4 or 8 Gigabytes of Memory
- 500 Gigabyte to 1, maybe a 2 Terabyte Hard Drive
- 16, 32, and maybe even a 64 GB SD card
- LCD Displays Standard Ultra-high resolution
- Wi-Fi Standard 802.11 n (up to 450 mbps)
SuperComputers (2010)
- 10^15 Flops
- Cost per GigaFlop = $1.80
And two new forms of computing are now mainstream – Smart-phones and Tablets!
FastForward to 2022:
While it’s hard to know exactly what the future holds, there are signposts to guide us to possible futures. First, Mobile Devices are certain to become the new standard. Second, wireless will be all around us. And, if Moore’s Law holds, computers (who knows if they will even use that term in ten years) will be anywhere from 100x to 1,000x more powerful.
Here are some websites that may peak your interest on what the future holds:
Chips in Everything
Wireless SD cards
Let me leave you this: “Since we have no choice but to be swept along by [this] vast technological surge, we might as well learn to surf.” – Michael Soule
Best of luck out there in the trenches and drop me a line sometime.
Disclaimer
All material in Byvation is for informational purposes only. Any and all
ideas, opinions, and/or forecasts, expressed or implied herein, should not be
construed as a recommendation to invest, trade, and/or speculate in the markets.
Be advised that Michael Davis and/ or Brencom Business Technologies, Inc. will
not be held responsible for any investment actions that you take as a result of
any information mentioned in Byvation.
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